Marketing Challenge

Provide high-level training of, and generate excitement and enthusiasm for the first iPad App developed by the Medrad Interventional Group at the National Sales Meeting despite not yet having the completed App because of a tight development timeline.

Target Audience

Medrad Sales Representatives

Objective

Develop a promotional piece or “commercial” to highlight the key features and functionality of the App while also showcasing some of the cool interactivity and visuals.

Strategy

Create an “Apple-esque” iPad App Commercial with content that mimics all of the functionality of the real iPad App, set to catchy music.

Results

Debuted to rave reviews at the 2012 National Sales Meeting